XIUS, a global leader in mobile technology has been selected by
Toka, a company specializing in
electronic payment solutions to launch Mobile Virtual Network Operator
(MVNO) services through the brand Tokamóvil in Mexico. Toka will operate its MVNO on Telefonica Movistar’s network.
According to Lilián Somohano, Director – Commercial Relations, “Toka’s
emphasis has always been on creating a personalized experience for all our
customers. XIUS is renowned to have enabled MVNOs globally with independent
control to design and create customized plans. We are confident that XIUS’ expertise
will benefit us in quicker go-to-market, qualitative operational excellence and
substantial revenue growth throughout our MVNO journey”.
New technologies hold the potential for MVNOs to expand their
product offerings and compete with value added services to attract and retain
subscribers in highly competitive markets. Leveraging Movistar’s network will
allow Tokamóvil to have low capital investments. This strategy would further enable
them to provide their customers lucrative products with appealing tariffs and
offers while also facilitating subscribers with impeccable service.
G V Kumar, Managing Director & CEO of XIUS said, “XIUS is
acclaimed by its clients worldwide for delivering solutions that match and
exceed end-user expectations. This trait of ours has helped us feature in
Gartner’s Magic Quadrant for Integrated Revenue and Customer Management.
Besides, our past MVNO experience positions us well to help Toka acquire new
customers by rolling out differentiated products & services, provide
incremental value to customers and generate new revenue potential.”
Increasing smartphone penetration, mobile data usage and concerted efforts
by the regulator to establish MVNO specific framework have been key in giving a
boost to Mexico’s MVNO market.
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